Markets and Investment Banking
Revenue GPS
Practice Overview: Optimizing the Global Capital Markets Industry’s Performance with Data-Driven Insights
Sell-side firms across banking and capital markets need to adapt to changing markets and evolving technology, while continuing to grow revenue and improve profitability. Across Aon, our data driven business intelligence and strategic advisory solutions help you to quantify, plan and develop the strategies you need to grow.
The Revenue GPS platform is a market-leading performance and analytics consultancy service that partners with institutional equity businesses. We deliver actionable insights to help sell-side firms to optimize their sales teams and improve performance.
With Revenue GPS our clients can assess performance, benchmark and track progress against the market, identify opportunities to grow revenue and win market share, and make more informed strategic and resource allocation decisions.
By the Numbers
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90+
We support 90+ sell-side firms worldwide, from all the largest global banks to specialized boutique firms.
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7500+
Coverage of over 7500 institutions globally.
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68+
Reporting is available in 68+ markets across Americas, EMEA and Asia Pacific.
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50+
More than five decades of track record and trust.
Our core services include:
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Market Sizing
The size of the revenue wallet paid to the street, evaluated against specific products and payment channels including:
- High-Touch and Electronic Trading desks
- Unbundled research payments
- Program Trading
- ETFs
- Listed Options
- Swaps Execution Commissions
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Benchmarking and Competitive Landscape
Insights on how the competitive landscape is evolving, and assessment of your firm’s relative performance and revenue upside by:
- Product region
- Security type
- Payment channel
- Client segment (Client Location, Client Type, Client Tier)
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Revenue Opportunity & Addressable Wallet Assessment
Prioritize which of the 7,500+ institutions in our coverage you should be targeting by using bespoke criteria, including:
- Client targeting and focus list tracking
- Market Coverage (Breadth & Depth) Analysis
- Identifying revenue growth segments
- Assessing New Market and Product Revenue Upside
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Peer Group Analysis
Access additional insight by excluding firms you do not directly compete with from the market. This includes:
- Market insights and benchmarking against firms with a similar business model to yours
- How you have performed versus your immediate peers
- Which institutions are directing more brokers spend to your peer group
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M&A Analysis
Our market-leading data set on historical industry transactions positions us as an advisor on joint ventures, mergers and acquisitions, including:
- Assessment of potential candidates for partnership or merger
- Pre-merger analysis of projected market share and revenue impact based on historical deals
- Post-merger coverage synergy analysis to ensure smooth integration
- Productivity analysis and post-merger tracking to highlight and resolve any potential concerns.
Why Work with Aon
As a practice within Aon’s Human Capital Solutions, the Revenue GPS team can leverage an extensive set of capabilities to help sell-side firms make better decisions across their business and operations.
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Reliability
Our data is collected from over 90 sell-side brokers every quarter, offering clients reliable and timely insights.
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Tailored Insights
Clients can customize reporting to their specific view of the market and focus areas, including bespoke peer groups, specific products and payment channels, and regions.
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Unmatched Industry Data
Leveraging our proprietary data, along with industry exposure, and technical expertise, we provide unmatched targeted analytics so clients can make fact-based decisions to optimize their performance.
