Using Data, Benchmarking and Predictive Analytics to Identify Risks and Cost Drivers
The process of understanding where a company’s risk lies can be broken into three steps:
1. Gather and analyze data. The first step a company can take toward understanding its cost drivers is to collect data on things like claims, absences, pharmacy spend and demographics relating to SDoH, such as where people are born, where they live, learn and work, and their age.
2. Use precision benchmarking. Employers should understand their cost drivers compared to a benchmark population that is precision-matched to their unique population. When comparing plan members to a more closely benchmarked population, a company can uncover cost drivers and areas of cost mitigation opportunity.
3. Leverage predictive modeling to analyze the risks. Employers are using advanced machine learning to forecast their future population risk and identify high-cost claimants before they occur. Predictive modeling through tools like Aon’s Health Risk Analyzer can help employers understand and mitigate future costs. It also provides a view into future risk drivers, allowing companies to address needs for their specific population.
4. Optimize data with price transparency laws and trends. Hospitals and payers are now required to publicly post negotiated rates between payers and providers. Historically, this information was not available to employers who wanted to evaluate different network options and how well carriers were negotiating with their providers. This data now allows employers to review available networks at a more granular level.
“While there are many concerns with the consistency of this data, we have seen significant improvements in quality and we expect data usability to continue to improve over time," explains Todor Penev, head of Commercial Analytics at Aon. "Employers can start using transparency data today to identify rate disparities in both their current and alternative carrier networks. Price transparency, combined with established network evaluation methods, gives plan sponsors unprecedented new detail when evaluating network arrangements and optimizing choices in each market.”
Once these areas of need have been identified, companies can move on to mitigating the risks they find. For example, potential high-cost claimants can be steered toward preventive services, screenings and care management. Companies with specific populations that face unusually high risk for certain conditions can focus on networks and providers that offer the best pricing. Turning insights gained from the process into effective action requires knowing what tools and programs will work per specific circumstance.
Implementing a Targeted Approach with the Right Tools
It seems as though every provider, network and system has its own set of tools or programs. The temptation may be to use an all-of-the-above strategy. But, just as with the cost drivers themselves, these tools should match the specific population’s needs. Focusing on the most relevant ones will pay off.
Value-led approaches are an important way employers can begin to mitigate cost increases. This includes steering plan members through guidance services or other methods toward optimal providers, including higher quality providers that deliver cost-effective care. In evaluating what tools to use, companies should look for those that make it easier for their members to choose the right providers for their circumstances.
Another thing to consider in evaluating programs is improved access to and affordability of primary care. Long-term health outcomes will likely improve as a result, ultimately controlling costs downstream.
And finally, don’t overlook vendor strategy. Because companies have a fiduciary responsibility to their plan members, the choice and oversight of vendors becomes even more important. Vendors should not be selected solely on the basis of price, but rather the overall value to the plan member. This means evaluating and choosing vendors thoughtfully, embedding mechanisms to match the clinical and behavioral need to the point solution and linking payment to outcomes.